Email automation refers to using email or other marketing tools to automatically send targeted and personalized emails to subscribers or customers based on predefined triggers or actions.
It involves setting up workflows that initiate email communication at specific times or in response to specific events, such as user interactions on a website or certain milestones in the customer journey.
But why are businesses opting for email automation tools and why should you do it too?
Let’s look at the benefits of email automation to answer this question.
Benefits of Email Automation
- Efficient Workflows
One of the primary benefits of email automation is that it allows you to send personalized, timely emails to your audience without lifting a finger. You can do more with less while maximizing efficiency and productivity.
Automating repetitive tasks such as sending welcome emails, follow-ups, and nurturing sequences can streamline your workflow and free up valuable time for more strategic endeavors.
You can schedule communication with leads and customers at optimal times, ensuring that messages are delivered when they are most likely to be seen and acted upon.
With a CRM that supports email automation, you can automate capturing and managing leads. Automated email responses can be triggered when a lead fills out a form on the website, subscribes to a newsletter, or interacts with other marketing channels. These automated responses can include welcome emails, lead qualification questions, and follow-up sequences, ensuring that leads are engaged promptly and efficiently.
2. Enriched Customer Experience
Email automation can help you send personalized, timely, and relevant emails to your customers, thus adding value to their experience.
Segment your customers through available data in the CRM into different groups based on parameters like demographics, buying patterns, browsing behavior, etc. Create different email content catering to each group.
Personalized emails resonate with recipients, addressing their specific interests, needs, and preferences. They are more engaging, fostering a stronger connection and enhancing the overall experience.
Whether it's a welcome email to new subscribers, a follow-up after purchase, or a reminder about an upcoming renewal, automated emails keep customers informed and engaged throughout their interaction with your brand.
3. Higher Retention Rates
Marketing is not only about attracting new customers, it is also about retaining the existing ones and instilling a feeling of loyalty. Moreover, acquiring a new customer can cost five to seven times more than retaining an old one.
Keep your customers updated with every new feature or product update through email automation. Brand loyalty will develop only when your customers hear from you regularly.
For example, a simple email like, “Dear Xavier, we would like to inform you that the geo-tracking feature, you had asked for in one of our product demos, is now live. Are you interested in adding this to your existing plan? Let’s connect to discuss this” will make your customer feel valued.
4. Save Time and Money
In the world of business, and almost everywhere else, time is money. Manual email management is not only time-consuming but also resource-intensive.
From drafting and scheduling emails to managing subscriber lists and tracking analytics, the administrative burden can quickly add up.
Email automation streamlines these processes, allowing businesses to schedule campaigns in advance, schedule send times, and track performance metrics automatically.
Unlike humans, automation works tirelessly 24/7 with 100% accuracy and unwavering productivity. Your emails will not risk being unsent due to the unavailability of the marketing professional who was supposed to send them manually. They will automatically be delivered to the inbox of your prospect list at the designated time with email automation tools.
5. Scalable Marketing Strategies
Another one of the many benefits of Email automation paired with a CRM lies in scaling marketing strategies. Scalability results from reaching a larger audience, nurturing leads effectively, and optimizing campaign performance.
Email automation streamlines campaign management processes, allowing you to create, launch, and track marketing campaigns at scale. Successfully execute various marketing initiatives, such as product launches, promotions, and lead nurturing campaigns.
As your business grows, so will your customer base and target audience. Manually sending emails to this increasing number of recipients is not sustainable.
6. Lower Risk of Errors
You can create standardized email templates that can be used across various communication scenarios on a CRM. Pre-approved templates ensure that all outgoing emails adhere to brand guidelines and contain accurate information.
For example, a sales team can use a standardized template for follow-up emails after a demo or sales call, reducing the risk of errors in communication and ensuring a consistent brand voice.
Automated workflows for scheduled emails ensure that the right emails are sent to the right people at the right time, without manual intervention and error.
Corefactors RevOps-enabling CRM supports email automation and also contains built-in validation checks. This ensures that the email ID list does not contain invalid data.
7. Increased Revenue
The primary goal of any business is to drive revenue and achieve a healthy return on investment (ROI). By nurturing leads through automated email sequences, you can guide prospects through the sales funnel, ultimately converting them into paying customers.
Email automation also allows you to track key metrics such as open rates, click-through rates, and conversion rates. These metrics help you gain valuable insights into the effectiveness of your email campaigns and make data-driven decisions to optimize performance and maximize ROI.
Use a CRM with email automation capabilities to set up automated follow-up emails triggered by specific actions or milestones, such as website visits, sign-ups, requests for demos, form submissions, or abandoned carts.
These automated follow-ups ensure that leads receive timely and relevant communication, reducing the risk of missed opportunities and increasing the chances of conversion.
Grow Your Business with the Benefits of Email Automation in a CRM
Email remains a cornerstone of effective communication for businesses of all sizes. However, manually managing email campaigns can be time-consuming and prone to errors.
We talked about the different benefits of email automation which include higher revenue and retention rate, more engaged customers, lower risk of errors, an efficient workflow with optimal use of resources, and the ability to scale marketing strategies.
Check out how Corefactors RevOps-enabling CRM can help your business with its email automation feature.
